1. Introduction
Aviation Tech ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aviationtech.co.nz (the "Site").
This policy complies with the New Zealand Privacy Act 2020 and the European Union's General Data Protection Regulation (GDPR).
By using our Site, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Site.
2. Information We Collect
2.1 Personal Information You Provide
We may collect the following personal information when you voluntarily provide it:
- Name and Email Address: When you subscribe to our newsletter or contact us
- Contact Information: Business email, phone number, company name (via contact forms)
- Communication Data: Any information you provide in messages to us
2.2 Automatically Collected Information
When you visit our Site, we automatically collect certain technical information:
- Usage Data: Pages visited, time spent on pages, clicks, scroll depth
- Device Information: Browser type, operating system, device type
- Network Information: IP address (anonymized), general location (city/country level)
- Performance Metrics: Page load times, Core Web Vitals (LCP, INP, CLS)
3. Cookies and Tracking Technologies
3.1 What Are Cookies?
Cookies are small text files stored on your device by your web browser. We use cookies and similar technologies to analyze website traffic and improve user experience.
3.2 Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the Site to function properly:
- Theme preference (dark mode / light mode)
- Cookie consent preference storage
- Session management for forms
No consent required - These are strictly necessary for Site functionality.
Analytics Cookies (Opt-Out Available)
We use these cookies to understand how visitors interact with our Site:
- Google Analytics 4: Tracks page views, sessions, user demographics, traffic sources
- Vercel Analytics: Monitors website performance and Core Web Vitals
Consent required - You can decline these cookies via our consent banner.
3.3 Google Analytics 4 Disclosure
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC. GA4 uses cookies to help us analyze how users interact with our Site.
Data collected by GA4 includes:
- Pages visited and time spent on each page
- Referring website (how you found us)
- Device type, browser, operating system
- Approximate location (city/country level, not precise GPS)
- User interactions (button clicks, form submissions, scroll depth)
IP Address Anonymization: We have enabled IP anonymization in GA4, which means your full IP address is never stored. Google anonymizes the last octet of your IP address before storing it.
Data Retention: Analytics data is retained for 14 months, after which it is automatically deleted.
For more information on how Google uses data, visit: Google Privacy Policy
3.4 How to Manage Cookies
You can control and manage cookies in several ways:
- Cookie Consent Banner: Click "Decline" when you first visit our Site to opt out of analytics cookies.
- Browser Settings: Configure your browser to reject all cookies or notify you when a cookie is set. Note: Disabling cookies may affect Site functionality.
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on
4. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: Respond to inquiries, send requested information
- Marketing: Send newsletters and product updates (with your consent, opt-out available)
- Analytics: Understand user behavior to improve Site performance and content
- Security: Detect and prevent fraudulent activity, protect against spam
- Legal Compliance: Comply with applicable laws and regulations
5. Data Sharing and Disclosure
We do not sell your personal information to third parties. We may share your information with:
- Service Providers: Third-party companies that help us operate our Site (e.g., Google Analytics, Vercel, Resend email service). These providers are contractually obligated to protect your data.
- Legal Requirements: When required by law or to protect our rights, property, or safety.
- Business Transfers: In the event of a merger, acquisition, or sale of assets (you will be notified).
6. Data Security
We implement industry-standard security measures to protect your personal information:
- SSL/TLS encryption for all data transmission
- Secure database storage with access controls
- Regular security audits and monitoring
- CAPTCHA protection on forms to prevent spam and abuse
Important: While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
7. Your Privacy Rights
7.1 New Zealand Privacy Act 2020
Under the NZ Privacy Act 2020, you have the right to:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Opt-Out: Unsubscribe from marketing emails at any time
7.2 GDPR Rights (for EU Visitors)
If you are located in the European Union, you have additional rights:
- Right to Portability: Receive a copy of your data in a machine-readable format
- Right to Restriction: Request restriction of processing in certain circumstances
- Right to Object: Object to processing of your data for marketing purposes
- Right to Withdraw Consent: Withdraw consent for data processing at any time
7.3 How to Exercise Your Rights
To exercise any of these rights, please contact us at: privacy@aviationtech.co.nz
We will respond to your request within 20 working days (NZ Privacy Act requirement).
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:
- Newsletter Subscribers: Until you unsubscribe
- Contact Form Submissions: 2 years from last contact
- Analytics Data: 14 months (Google Analytics retention setting)
- Performance Data: 90 days (Vercel Analytics)
9. Third-Party Links
Our Site may contain links to third-party websites (e.g., social media, partner sites). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children's Privacy
Our Site is intended for business professionals and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was last revised.
Material changes will be communicated via email to newsletter subscribers or by a prominent notice on our Site.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: